Road Safety Week 2013
Posted on: 15 November 2013
Road Safety Week 2013 focuses on the theme of tuning in to road safety and avoiding distractions.
Driver distraction is a major cause of death and serious injury in the UK. Driving is the most dangerous thing that most of us do on a daily basis and requires your full attention. Many drivers however, have a sense of over-confidence and feel cocooned in their vehicles, so attempting to multi-task is common.
Whilst it is illegal to use a hand-held phone to text or call at the wheel, around a third of drivers flout this law. Many others use a hands-free kit despite both activities causing a dangerous distraction. Other distracting activities such as eating or smoking at the wheel have been shown to increase your risk of crashing, yet lots of drivers own up to it.
But distraction isn't just an issue for drivers. For people on foot and bicycle, being sidetracked by your mobile, or not being able to hear due to listening to music, or forgetting to hold a child's hand, can be lethal; negotiating roads needs your full care and attention.
The Main Message
The campaign this year asks everyone to tune in to road safety which means promising to do your best to keep focused on the task at hand and by never putting yourself or others in danger for the sake of a call, text or other activity that can wait.
Visit the Road Safety Week website for further information, hints and tips.