Juventus Football Club's Turin stadium joins the Allianz family of stadiums

Posted on: 05 June 2017

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Allianz Italy has signed a rebranding agreement for the Juventus stadium with the renowned Juventus Football Club and Lagardère Sports Group, which currently holds the naming rights for the Turin stadium owned by Juventus.

Under the agreement, the stadium in the Piedmont capital will be rebranded as ‘Allianz Stadium’ from July 1, 2017 to June 30, 2023, spanning over six soccer seasons.

The 355,000-square-meter stadium in Turin, famous for its Italian design and top notch quality standards, is joining the global Allianz family of prestigious stadiums that includes the Allianz Arena in Munich, the Allianz Stadium in Sydney, the Allianz Park in London, the Allianz Riviera in Nice, the Allianz Parque in Sao Paulo and the Allianz Stadion in Vienna.


The Allianz Family of Stadiums welcomes the Turin stadium owned by Juventus.


The Turin stadium was inaugurated by the Juventus Football Club in 2011. It has a capacity of over 41,500 seats, with 4,000 premium seats, 62 sky boxes and 8 business areas. The surrounding area of the stadium is over 110,000 square meters , and includes shopping and entertainment areas, the Juventus Museum, 31 bars, two children's playgrounds, 10 Juventus stores and 4,000 car parking spaces offering visitors a well-rounded experience. Since its opening, the stadium has hosted over 6 million visitors.

It’s with great pleasure that we welcome Allianz into our family of partners for something very special – the  naming of our home. The arrival of global insurance giant Allianz underscores the international dimension and top rank of Juventus. Since its inauguration in 2011, our stadium has played a significant role in writing history, with six Scudetto titles celebrated within its walls. Our ambition is to work hand in hand with Allianz for the benefit of our supporters, as with the other partners who have helped transform the stadium into a theater where every match is a show and a welcoming place for families."

- Giorgio Ricci, Head of Global Partnerships and Corporate Revenues at Juventus

Sport is a universal language that brings together people from all walks of life and across regions. It embodies Allianz’s core principles of not only healthy competition and excellence, but also diversity and social inclusion.

The 'Allianz Stadium' will quickly become a powerful embodiment of our brand and an element of pride for our stakeholders. We continue to forge successful partnerships with sports organizations that share our values and enable us to capture the emotional spirit of our business and inspire millions of people globally with extraordinary human stories through sport and innovation."

- Jean-Marc Pailhol, Head of Group Market Management and Distribution at Allianz SE

We are particularly satisfied with this arrangement, as this unique stadium is one of the established hubs in the soccer world. At this venue, Juventus, a team that has boasted an extraordinary series of successes, plays against all major Italian and foreign teams, which have huge followings all around the world. Allianz, on the other hand, is one of the largest insurers and asset managers globally, serving over 86 million clients. The Allianz Stadium in Turin, therefore, is a natural meeting point between such a venue of excellence and a brand like Allianz."

- Sergio Balbinot, Member of the Board of Management at Allianz SE